Brand & Website Guide
Hello! Welcome to your new digital home. This Brand and Website Guide has tips and guidelines to help you feel at home in your new site. I hope you see your own truth and beauty reflected in your website, and I hope it emboldens you to step more fully into your power - so that the people that need you can have their lives changed by you. Love, Christina
Logo
I have placed these in your Google Folder.
In case you need to edit anything.
colour palette
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brand fonts
accent font
Font Name
This font should be used sparingly. It is Heading 2 in your Squarespace font list.
Do not capitalise. Download here to use outside of your website.
headline font
Font Name
sub-heading font
Font Name
body font
Font Name
This font is used for the main body of your text. It is Paragraph 1, 2 & 3 in your Squarespace font list.
website training
Video 1: Website Grand Tour
Video 2: Editing your Site
An overview of all the ‘rooms’ in your new digital home.
How to edit, duplicate and add content to your site.
Video 3: Search Engine Optimisation
While I’ve already set-up your site to be SEO-friendly, here are some simple but effective best practices for you to implement moving forwards.
SEO checklist
Here’s a summary of the SEO video above:
1. your business location
If you work with people locally, adding your business address can really help improve your Google rankings. You can add this to (1) your contact page, (2) Marketing > Location Management, and (3) connected to Google my Business (you’ll be prompted to do this after you complete item 2).
2. image size
When it comes to images for your website, we want them to be high enough in in surface area (pixels), but low enough in weight (KB). This retains the quality of the image, without impacting loading speed, and your Google ranking!
And so, rule of thumb is that images should be no larger than 500KB, and full width banner images should be around 2000px wide. If you’re adding images internally (within Squarespace), the images are optimised automatically. If you’re adding stocking externally (from your computer), Bulk Resize Photos is a great site for reducing image sizes while retaining quality. You can drag in a batch of images to save time.
3. keywords
Using keywords will help Google connect you to the right people. The trick is simply to think about what keywords or phrases your ideal person is Googling to find your site, You can use keywords in:
Image titles (alt text and/or file name)
Page SEO titles / descriptions (Page Settings > SEO)
Page URLs (Keep these short and sweet)
Headers
Blog (SEO title / ‘tags’ section)
4. sharing & updating
Google loves an active site, so the more you share and update your site the better! Blogging is a great way of keeping you site active. For any old or ‘dead’ pages, either disable them (toggle in page settings), or delete them altogether - otherwise Google might think you’re being
squarspace guides
Squarespace has your back!
Here are some helpful Squarespace guides for you to check out. For any questions outside of this list, access Squarespace’s official support guides here. These guides are always up-to-date, and have very clear step-by-step instructions and videos. You can also contact their award-winning customer service for more specific questions.